Inital Sketches
In my initial sketches, I experimented with different typefaces for conveying my message. I decided pretty early on that a no-nonsense sans-serif typeface would contrast well against a more free-flowing choice.
Final Layout
For my final layout, I chose to further differentiate the first and second half of the message by removing the horizontal alignment of the second half and grouping the words together.
Color
The color of the composition was intended to further contrast the two parts of the statement and lend an aquatic vibe to the piece.
