Go with the Flow

Kinetic Typography


The goal of this project was to develop a typographically expressive static composition and then create an animation based on that composition. I chose to change the colors from my static composition to my animation in order to better highlight the letters’ motion.


Illustrator, After Effects, Photoshop

Inital Sketches

In my initial sketches, I experimented with different typefaces for conveying my message. I decided pretty early on that a no-nonsense sans-serif typeface would contrast well against a more free-flowing choice.

Final Layout

For my final layout, I chose to further differentiate the first and second half of the message by removing the horizontal alignment of the second half and grouping the words together.


The color of the composition was intended to further contrast the two parts of the statement and lend an aquatic vibe to the piece.

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